CRO Developer
Apply now Job no: 997031 Work type: Full-Time Location: Melbourne - CBD & Inner Categories: Digital
Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.
The Conversion Rate Optimisation (CRO) Developer plays a critical role in driving online conversion rates by developing and implementing optimisation strategies that enhance the customer experience. This role combines expertise in front-end development, user interface design, and A/B testing to create seamless, high performing, and cross-browser compatible digital experiences.
Key Accountabilities
Design and execute A/B and multivariate tests to identify and validate improvements that optimise customer engagement, conversion rates, and overall site performance.
Conduct thorough testing of all development work, including automated testing where appropriate, to ensure flawless integration of new code into the production environment.
Convert UI/UX designs into fully functional, responsive, and user-friendly interfaces, ensuring cross-browser compatibility and optimal performance on all devices.
In collaboration with your line manager, continuously assess and identify opportunities for site improvements that will drive higher conversion rates and enhance the overall customer experience
Provide guidance and support to internal developers on best practices for platform development and coding standards, ensuring consistency and scalability.
Build strong relationships with external platform providers to understand platform capabilities and leverage them to support business objectives.
Key Capabilities
Experience in front-end development across a spectrum of devices and browsers.
Expertise in HTML5, CSS3, and JS frameworks, including advanced usage of DOM manipulation in JavaScript or JQuery, all aligned with W3C standards.
Demonstrated ability to write innovative, scalable, and maintainable code with a strong portfolio showcasing development solutions across various devices and browsers.
Familiarity with test-and-learn approaches to conversion rate optimization (CRO) is highly advantageous.
Skilled in quickly creating prototypes to validate and iterate on design and functionality ideas.
Why work for CRG?
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
Advertised: 20 Nov 2024 Applications close: 18 Dec 2024
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.
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