We are a Design-Led Brand, obsessed with accessories. Born in Melbourne in 1996 with a passion for creativity, we create contemporary designs that empower individual style and self-expression. 

The VM Operations Manager is responsible for overseeing the translation of brand visual merchandising guidebooks into impactful store-specific floor plans that respect regional nuances and individual layouts. This role will coach and develop VM Area Managers and store teams on all aspects of VM, ensuring they confidently balance creative expression with brand standards and data-driven decisions with store operational requirements and customer needs.

How You Will Contribute

• Partner with VM Creative team to receive and provide feedback on the “guidebooks” for new drops and any other instructions for store team execution, keeping an understanding of the products, collection brief and brand strategy
• Ensure VM guidelines are customised effectively while maintaining creative guardrails and brand standards
• Oversee VM Area Managers in providing detailed guidance on store layouts, ensuring consistency across all regions
• Identify the right metrics and KPI’s to assess VM success (e.g. financial, operational and customer KPI’s), driving toward the best possible outcomes through VM Field team
• Foster a culture of ownership and accountability by empowering store teams to confidently execute and uphold VM standards
• Contribute to brand’s VM strategy definition, bringing the store operational lends to identify ways to simplify and optimise the VM process and to ensure the brand activation calendar can be executed flawlessly by store teams
• Demonstrate relentless focus and commitment to delivering our strategic blueprint together, always acting in the best interest of the group.
  
  

Capabilities We Value

• 5-7 years of experience in Visual Merchandising, with a focus on multi-store management or regional VM operations
• Proven experience in coaching and developing teams, particularly in visual merchandising roles
• Strong project management skills, with a history of delivering VM initiatives within set timelines and budgets
• Strong commercial acumen, with a deep understanding of profitability levers and how VM impacts sales
• In-depth knowledge of customer journeys and behaviour and how VM influences these
• Ability to use VM software tools and digital floor planning systems to create and customise store layouts
• A strong ability to balance the ‘art vs science’ of VM, combining visual creativity with data-driven decisions and operational requirements
• Effective in delivering clear, constructive feedback and strategic guidance to teams and stakeholders.
  
  

What We Offer

• Competitive Regional Manager salary reflective of the scope of responsibilities
• Generous annual product allowance of $1,400 and access to our management incentive scheme
• 40% discount across all Country Road Group brands
• Annual car allowance, phone and laptop
• Corporate partnerships to support your health and wellbeing
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
• Access to internal career opportunities across our retail brands and Support Centre.
• Annual learning calendar and ongoing development to support your career growth

Who We Are

Country Road Group is one of Australia’s leading group of brands, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.