Careers at Country Road Group

We’re looking for a Loyalty Coordinator to join the Country Road Group to support the planning and delivery of loyalty initiatives that grow member value and engagement. Reporting to the Loyalty Lead, you'll play a key role in enhancing the customer experience, driving campaign execution, and using data-driven insights to optimise loyalty outcomes.

Key Accountabilities

• Grow member base through planning, coordinating and executing loyalty tactics utilising multiple channels e.g. store network, website testing, partnerships, email etc.
• Support the Loyalty Lead with the development of acquisition strategies to continue to optimise performance.
• Perform analysis with customer data to inform the biggest opportunities and planning of tactics
• Work with our Analytics and Data Science teams to develop reporting and models that spot opportunities.
• Report back on the sales/profit impact of loyalty tactics implemented.
• Contribute to periodic reporting (e.g. quarterly) to the business on acquisition activity

Key Capabilities 

• Experience in a related role, acquiring new members or growing a membership base e.g. Loyalty, Marketing
• Ability to interpret and analyse data to identify trends and drivers of customer behaviour.
• Experience developing or using analytical methods related to Loyalty, in conjunction with Analytics and Data Science partners.
• Up-to-date knowledge on local and international Loyalty Program trends, or an interest in learning this area.
• Experience in end-to-end BTL campaign management
• Confidence and experience in presenting at meetings with data in a clear way
• Understanding of member databases, personalisation and segmentation.
• Strong communication and influencing skills and the ability to develop effective relationships across all levels of a business

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

About CRG

Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.