Digital Marketing Specialist – Acquire & Reactivate
Job No.: 997044
Location: Melbourne - CBD & Inner
Job type: Full-Time
Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.
The Digital Marketing Specialist – Acquire & Reactivate plays a crucial role in supporting the execution of targeted digital marketing campaigns aimed at driving customer acquisition and reactivating lapsed customers.
Working alongside the Digital Marketing Manager, this role manages campaign setup, monitors performance, and applies data-driven insights to optimise campaign effectiveness. The Specialist works cross-functionally, particularly with the Marketing Operations (Marketing Ops) Team and Product Owners, to ensure campaigns align with strategic objectives and leverage customer data for personalised messaging.
Additionally, this role supports budget tracking, audience targeting, and creative alignment for acquisition -focused digital marketing initiatives.
Key Accountabilities
Execute acquisition and reactivation campaigns across digital channels, ensuring timely delivery with Marketing Ops. Optimise targeting, creative, and budgets based on performance data.
Collaborate with Product Owners to leverage CDPs and segmentation tools for personalised targeting. Use customer data to build segments and refine strategies, optimising campaign performance.
Track key metrics like acquisition, cost-per-acquisition, and engagement using tools like Google Analytics and Facebook Ads Manager. Provide data-driven recommendations to optimise performance.
Ensure campaign creative aligns with brand standards and acquisition goals. Collaborate with the Digital Marketing Manager to unify customer journeys and coordinate with publishers like Meta and Google for campaign implementation.
Track and manage budgets for acquisition campaigns, ensuring alignment with goals. Coordinate with vendors and agencies to monitor spend and adjust based on performance to maximise ROI.
Conduct A/B testing to refine creative, messaging, and targeting, using insights to optimise acquisition and reactivation campaigns.
Key Capabilities
Proven experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns.
Proven track record of managing a multi-million-dollar budget and optimising spend across channels to achieve strategic acquisition and reactivation objectives.
Monitor, analyse, and report on KPIs for acquisition and reactivation campaigns, focusing on metrics such as reach, impressions, engagement rates, loyalty sign-ups, and acquisition to evaluate effectiveness.
Expertise in marketing technology tools, including analytics platforms (e.g., Google Analytics, Adobe Analytics) and CDPs (Tealium etc.)
Strong ability to analyse marketing data, generate insights, and create performance dashboards using tools like Excel, Power BI, or Tableau.
Well-developed stakeholder relationship management, and collaboration competencies – across all levels of the organisation.
Why work for CRG?
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
About CRG
Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted. Closing date: 18 Dec 2024
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