Business Analyst - Digital Product – Customer Journey
Job No.: 997021
Location: Melbourne - CBD & Inner
Job type: Full-Time
Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.
We have three Business Analyst roles across the Customer Journey, being Discovery , Shopping & Checkout. The Business Analysts are responsible for supporting the Product Owner (of either Discovery, Shopping or Checkout) in shaping and executing the strategic vision for product experimentation, development and optimisation within specific customer journeys. This role collaborates with cross-functional teams and stakeholders to gather insights, define requirements, and ensure that product initiatives align with organisational objectives and customer needs.
The Business Analyst plays a crucial role in analysing data, identifying opportunities for improvement, and facilitating the end-to-end product lifecycle within their assigned customer journey. They serve as a key liaison between technical teams and business stakeholders, ensuring that all initiatives are delivered to the highest standard and contribute to an exceptional customer experience.
Key Accountabilities
Support the end-to-end product lifecycle by documenting requirements, user stories, and acceptance criteria.
Collaborate with internal teams and external partners to define product specifications and ensure timely delivery.
Ensure comprehensive documentation of product features, decisions, and updates for reference and clarity.
Foster strong stakeholder relationships to align on product goals and outcomes, bridging communication between technical teams and business stakeholders for clarity.
Leverage analytics tools to assess product performance and identify opportunities for optimisation within the customer journey.
Support A/B testing and data analysis efforts, ensuring insights are used to inform product improvements.
Work with the Insights and Analytics teams to evaluate customer feedback and metrics, implementing recommendations.
Key Capabilities
Experience in a business analyst role, analysing customer journeys, gathering requirements, and delivering insights that drive product improvements.
Familiarity with conversion rate optimisation (CRO) practices and data-driven methodologies to inform decision-
Proficiency in analytics tools (e.g., Google Analytics, Tableau) and experience with A/B testing and CRO methodologies.
Knowledge of digital product development processes, including UX/UI design principles and technical oversight.
Familiarity with project management tools (e.g., Jira, Trello) to track progress and manage workflows effectively.
Why work for CRG?
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
About CRG
Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted. Closing date: 18 Dec 2024
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