Research Manager
Job No.: 996924
Location: Melbourne - CBD & Inner
Job type: Full-Time
Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.
The Research Manager is responsible to the analysis, synthesisation, and communication of the macro qualitative data on key customer trends for Country Road Group and its brands, contributing to strategic customer opportunities. The Research Manager will provide periodic updates, conduct custom research, and manage partnerships with agencies like MROC, Voice of Customer, and other news subscriptions.
Key Accountabilities
Source macro qualitative information/data on key customer trends relevant to the CRG house of brands and communicate this back to the business.
Analyse macroeconomic trends affecting customers, in partnership with Group Strategy while identifying customer themes and influences (e.g., cultural, behavioural, preferences), supporting brand positioning and customer segmentation.
Conduct bespoke qualitative research on topics that help answer strategic questions of CRG and the brands.
Effectively synthesise and communicate key customer trends / themes and outcomes of bespoke research with key stakeholders
Conduct research using news subscriptions (e.g., BoF, Inside Retail) and manage partnerships with external agencies.
Collaborate cross-functionally to ensure recommendations are relevant to the business context and fit into broader pieces of work. E.g. with Loyalty Insights, Analytics, Loyalty, brand teams.
Key Capabilities
Significant experience in research, customer insights, marketing, category management or other business partnering roles. Experience at a leading research agency would be ideal.
Proven experience in customer research, consumer insights, or market research, preferably in retail or consumer-facing industries
Experience engaging with stakeholders at all levels of the organisation. At this level, the candidate will be working very closely with the ‘Head of’ level, occasionally at the GM/MD level, and regularly presenting to ELT.
Curious mindset to find the right information and ability to synthesise multiple pieces of information.
Excellent communication skills, both written and spoken, with the ability to engage and influence a range of key senior internal & external stakeholders
Demonstrated experience working in a multi-disciplinary, collaborative, fast-paced environment, ideally in retail.
Why work for CRG?
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
About CRG
Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted. Closing date: 18 Dec 2024
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