Head of Marketing - Country Road
Apply now Job no: 996759 Work type: Full-Time Location: Melbourne - CBD & Inner Categories: Design & Development
Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.
This role is responsible for shaping the marketing and creative direction of Country Road, developing a strategic roadmap informed by both internal and external insights and data. Working closely with the Digital, Design, Visual Merchandising (VM), Merchandise, and Retail teams, the role ensures consistent brand messaging and customer relevance. Key areas of oversight include creative direction, styling, graphics, and marketing specialists, along with individual roles that support these functions, such as the Marketing Operations Lead.
Key Accountabilities
Marketing Direction:
Develop and implement a clear brand strategy for Country Road which will resonate with the customer, whilst maintaining its heritage, leadership in sustainability and support of local community, and which aligns with corporate goals
Actively engage with the design teams to ascertain key items, styling, and brand stories to ensure a cohesive brand and customer experience
Responsible for the marketing calendar and working with the Digital Team to develop overall monthly insights, seasonal briefs, quarterly plans and presentations for channels
Brand Impact & Community:
Work with Sustainability team to develop and manage sustainability plans including relevant community partnerships
Work with Sustainability team to develop the strategic vision for Our World pillar and developing a unique brand point of view that will differentiate CR in the market / complement wider brand vision
Working with key internal stakeholders across product and creative departments to ensure the values of Our World are woven into brand storytelling / campaigns in a substantiated and engaging way
Working with the GBJ team to support brand adoption and integration of Group Sustainability commitments, including the upcoming 2025 strategy launch.
Creative Development & Production:
Oversee development and execution of creative concepts across all seasonal marketing and rolled out to support business commercial and brand goals, raising brand awareness, driving customer engagement and delivering commercial objectives through all touch points
Oversee the conceptualisation and implementation of design and creative output for Digital, Out of home, Editorials, Edms, social etc and visual storytelling across the business.
Communication - Own, Paid & Earned Channels:
Oversee all Country Road collaborations and partnerships Oversee the social media content plans (Instagram, Facebook, Pinterest mainly) Communications on risk management and crisis comms for external channels i.e. media Interface and sign off on marketing activations, to ensure the brand message conveyed
People & Leadership:
Provide line management and leadership to the team, overseeing performance, development, and resource allocation to achieve departmental goals Collaborate across group, building team cohesion and connection, to inspire and bring our House of Brands strategy to life Embrace uncertainty and change while facilitating and enabling strategic change with clarity, empathy and optimism Demonstrate relentless focus and commitment to delivering our strategic blueprint together, always acting in the best interest of the group Create & foster an inclusive environment where all team members can thrive and feel included, respected and safe. Set clear expectations of behaviour and hold self and others accountable Role-model learning & development and empower others to change, grow, and incorporate new experiences. Build internal talent bench.
Key Capabilities
Tertiary qualifications in a Marketing discipline or other relevant discipline 8-10 years experience in a similar Leadership position Proven experience in designing, implementing and reviewing brand strategies and campaigns that have delivered the desired outcomes within defined budgets Extensive experience in Branding, PR, Advertising, Communications Depth of understanding of the national and international retailing l andscapes Strong ability to assess complex situations, identify key issues, and develop innovative solutions Significant experience in budgeting, administration and reporting.
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands Seasonal clothing allowance An additional day of leave for your birthday An Industry leading Parental Leave Program Flexible working arrangements to support work/life balance Annual learning calendar to support the ongoing development of our team Support community partnerships across our Corporate Social Responsibility Program We are committed to operating ethically, sustainably, and responsibly.
About Country Road
Since 1974, Country Road has built a legacy of effortless style and quality designs that are made to last. From its products to its partnerships and stores, the brand looks to drive positive change so you can feel proud of every Country Road purchase you take home.
Advertised: 16 Oct 2024 Applications close: 06 Nov 2024
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.
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