Social Media & Marketing Coordinator - Country Road
Apply now Job no: 1000514 Work type: Full-Time Location: Melbourne - CBD & Inner Categories: Marketing
This position supports Country Road’s Social Media strategy & management including Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, Twitter & new channels as they launch. The role will also support Country Road’s influencer program & other marketing initiatives.
This is a key role and an important champion for an innovative, digital-first approach to marketing - implementing test-&-learn strategies to drive brand engagement, community growth & customer conversion.
The role will include social content strategy & creation, managing all social posts scheduling, community management, competitor social & influencer research, influencer/creator briefings & content management.
Key Accountabilities
Support with Social content concepting, capture & editing as well as Influencer & Creator content briefing, product samples & post-production approvals/editing
Manage community management, in line with our guidelines, ensuring smooth & positive interaction with online audiences & customer service
Conduct weekly & quarterly reporting, analyse channel performance, & make recommendations to optimise strategies to drive engagement, community growth, or revenue
Stay up-to-date on social trends, & conduct ongoing competitor research/audits to identify opportunities for Country Road
Assist with developing and briefing external agencies and content partners are required
Support with tastemaker/influencer program to deliver on social strategy including product coordination, talent research, brief assistance and other initiatives as required
Provide ad-hoc support for other marketing initiatives and administration, reporting & general office activities as required, demonstrating flexibility and collaboration.
Key Capabilities
Professional experience, ideally in social, influencer & / or digital marketing
Ability to work in a fast-paced, dynamic environment with the ability to adapt quickly to evolving social trends
In-depth technical knowledge of social media insights platforms & analytics tools, with the ability to track & optimise performance
Strong attention to detail, paired with excellent analytical skills to assess campaign success & make data-driven decisions
Effective time management & organisational skills, with the ability to manage multiple projects and deadlines simultaneously
Strong interest in fashion, trends and culture
Ability to work effectively within a team and cross-functionally.
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance An additional day of leave for your birthday An Industry leading Parental Leave Program Flexible working arrangements to support work/life balance Annual learning calendar to support the ongoing development of our team Support community partnerships across our Corporate Social Responsibility Program We are committed to operating ethically, sustainably, and responsibly.
About Country Road
As Australia’s favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last.
Advertised: 02 Feb 2026 Applications close: 23 Feb 2026
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.
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