Careers at Country Road Group

Purpose

This position is responsible for leading the organic social media strategy for Witchery's social channels, which includes Instagram, Facebook, Tik Tok, Pinterest, YouTube, LinkedIn, and Twitter. This is a key role at Witchery and will be an important champion for an innovative, digital-first approach to marketing. The role focuses on content strategy, managing scheduling, implementing test-and-learn strategies to drive engagement, brand presence, and community growth. In addition, the position supports the digital customer service strategy across all social platforms. Please note, this is a 12 month contract role. 

Key Accountabilities

• Social media and strategy and planning
• Provide ongoing strategic recommendations for social media, including defining the role of each channel based on brand pillars, execution plans, analysing key metrics, and evolving strategy as needed
• Managing content, including creating engaging content calendars, ideation, capturing platform-specific content on shoots, and repurposing existing customer content when necessary.
• Drive the development and execution of content strategy across Instagram, TikTok, Facebook, Pinterest, YouTube, and other relevant social platforms.
• Conduct weekly and quarterly reporting, analyse channel performance, and optimise strategies to drive engagement, community growth, or revenue as required
• Create and manage dashboards for tracking social media KPIs and progress towards goals.

Key Capabilities 

• Relevant tertiary qualification in marketing / digital, or equivalent experience
• Minimum three-to-five years of professional experience managing and executing commercial social media channels.
• Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to evolving social trends.
• Outstanding written and verbal communication skills, capable of crafting compelling copy and conveying complex ideas clearly.
• Basic video editing skills preferred but not essential.

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

Witchery

Part of the Country Road Group, Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. With a heritage of outstanding quality and design, we mix directional must-haves with beautiful basics, then add the finishing touches by way of fashion-forward accessories. We are the Style Authority. We are Witchery.