Mimco are a Design-Led Brand, obsessed with accessories. Born in Melbourne in 1996 with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

We are seeking a dynamic and forward thinking Social Media Manager to lead and evolve Mimco’s social presence in an ever-changing media landscape. This newly created role is pivotal in shaping a socially led, data driven approach to brand growth, positioning Mimco for continued success through strategic, innovative and engaging content.

You will own and drive Mimco’s social media strategy end to end, translating brand and marketing direction into impactful, platform specific content that builds community, strengthens brand relevance and delivers measurable business outcomes.

This is a unique opportunity to redefine Mimco’s social strategy and play a key role in evolving the brand into a truly socially led business. You’ll have the autonomy to shape direction, the support of a collaborative team and the platform to make a meaningful impact.

How You Will Contribute

• Lead and execute Mimco’s organic social media and content strategy across all platforms
• Develop engaging, on brand content aligned with Marketing and PR objectives
• Manage and grow Mimco’s online community with a consistent brand voice
• Own the influencer strategy, including talent management and campaign execution in partnership with PR and Events
• Collaborate cross functionally to deliver integrated campaigns and social-first storytelling
• Analyse performance and optimise strategy through data driven insights and reporting
• Stay ahead of social trends, platform updates, and emerging technologies
• Oversee content creation, including social shoots and short-form video
• Manage budgets, reporting, and alignment with the broader marketing calendar
• Lead and develop a high-performing social media team

Capabilities We Value

• Extensive experience in a Social Media Manager role, ideally within retail or fashion
• Proven success in developing and executing multi platform social media strategies
• Deep, hands on understanding of social platforms, trends, and emerging technologies
• Strong content creation and storytelling skills across copy, visuals, and video
• Highly data driven, with the ability to translate insights into strategy
• Experience managing influencers, talent, and cross functional stakeholders
• Commercially minded with experience managing budgets and delivering ROI
• A natural leader who thrives in a fast paced, high-performance environment
• Exceptional organisation, attention to detail and project management skills

What We Offer

• Flexible work arrangements to support work life balance 
• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands 
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more 
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling and financial advice services. 
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance 
• Internal career opportunities across our portfolio brands 
• Ongoing learning and development opportunities 
• Support meaningful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare 

Who We Are 

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group. 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.   

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.