We are a Design-Led Brand, obsessed with accessories. Born in Melbourne in 1996 with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

Love creating buzz, building brands, and working with creators? We are "SO BACK" and this role could be for you. 

We're looking for an Influencer Relations Specialist to lead the conversations that get people talking. From partnering with creators and influencers to delivering scroll-stopping content, you'll help elevate our brand across social channels.

Working as part of our marketing team, you'll develop and execute influencer strategies that build brand love, spark engagement, and create authentic advocacy. You'll collaborate with Brand and PR teams to deliver an always-on approach as well as campaigns that are culturally relevant, creatively bold, and aligned with our wider marketing and communications strategy.

How You'll Contribute

• Develop and deliver influencer, creator and user-generated content (UGC) strategies that drive brand awareness, engagement and commercial outcomes as part of the social media strategy
• Source, recruit and manage relationships with influencers, creators and content partners, building a diverse and high-performing creator network.
• Lead end-to-end influencer campaigns, from briefing and contracting through to execution, optimisation and reporting.
• Manage an always-on influencer approach including launching an affiliates program
• Plan, coordinate and integrate influencer content across the social calendar including providing recommendations for amplification
• Grow and manage a scalable UGC program that supports the broader social content strategy.
• Collaborate with Brand and PR teams to align influencer activity with campaigns, product launches, events and brand storytelling initiatives.
• Monitor and analyse campaign performance, providing insights and recommendations to optimise creator programs and investment.
• Foster strong cross-functional collaboration to ensure influencer and creator programs deliver consistent messaging, enhance brand reputation and maximise campaign impact.
• Manage the influencer seeding program, including planning, product allocation, send-outs, tracking and reporting

Capabilities We Value

• Relevant tertiary qualification in Social Media, Marketing, Communications or similar
• Experience in a similar role preferably within the retail industry, feeding into social media strategy for brands
• Proven experience in developing and executing social media strategy and content planning across multiple platforms
• Influencer, talent, and contributor management
• Strong content creation and storytelling skills (copy, visuals, short-form video)
• Proficiency in managing budgets, including P&L oversight, forecasting, and tracking expenditures.
• Project management and ability to manage multiple deadlines

What We Offer

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
• Internal career opportunities across our portfolio of brands
• Annual learning calendar to support your ongoing development
• Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.

Who we are 

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.