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Digital Marketing Specialist - Witchery (Fixed Term)

  • 1001683
  • Melbourne - CBD & Inner, VIC
  • Full-Time
  • Closing on: 11 Sep 2026
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WE ARE THE STYLE AUTHORITY! Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. 

The Digital Marketing Specialist supports the Marketing & Campaign Manager in the planning and execution of end-to-end brand campaigns, leading delivery across owned and performance channels including email, digital media, SMS, and loyalty. 

Translate Witchery campaign strategy into best-in-class execution, using testing, insights and continuous optimisation to maintain a seamless customer journey and drive engagement, conversion and revenue growth. Working cross-functionally with internal teams and external partners, this digitally savvy, commercially driven role ensures campaigns are delivered on time, on brand and optimised for performance, driving customer acquisition and retention. 

Please note this is a 12 month contract opportunity.

How You'll Contribute 

  • Support the planning and execution of integrated marketing campaigns across email, SMS, paid media and loyalty channels, ensuring alignment with brand and commercial objectives.
  • Coordinate end-to-end campaign delivery, including briefing, asset development, approvals, campaign builds, deployment and timeline management.
  • Translate campaign briefs into channel-specific execution plans while maintaining marketing calendars, critical paths and go-to-market schedules.
  • Partner with internal media teams to deliver cohesive campaigns, ensuring all activity meets brand standards, deadlines and performance goals.
  • Monitor, analyse and report on campaign performance across engagement, conversion and retention metrics, providing actionable insights and optimisation recommendations.
  • Manage campaign budgets, support weekly, monthly and post-campaign reporting, and provide ongoing administrative and operational support to the marketing team.
  • Work with internal and external teams to plan and produce all imagery required for navigational, inspirational and campaigns. · Translate creative assets into digital formats, ensuring consistent brand representation across all digital touchpoints (e.g., website, social media, email).

Key Capabilities 

  • Previous experience in a similar digital marketing role
  • Understanding of digital marketing channels, strategies, and trends, with strong knowledge of digital marketing platforms, including social media, paid search, SEO, and CRM tools. Klaviyo advantageous but not essential.
  • Excellent communication skills with the ability to build strong relationships and work collaboratively with cross-functional teams
  • Ability to analyse data, interpret results, and make informed recommendations

What We Offer

  • Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
  • Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
  • Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
  • 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
  • Internal career opportunities across our portfolio of brands
  • Annual learning calendar to support your ongoing development
  • Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.

Who We Are 

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.

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