Careers at Country Road Group

Purpose

The role of the PR & Events Specialist is to work closely with the brand marketing team to execute Witchery’s PR activity including product placement, sample management, events, news creation and talent. Support with key annual brand events such as White Shirt Campaign (now in its 17th year). This role supports with driving sales growth, brand equity and customer engagement. 

Key Accountabilities

Publicity and Events

• Execute Witchery’s PR strategy aligned with brand and marketing objectives, ensuring consistent media coverage across key categories and regions.
• Run PR events across Australia and New Zealand, from concept development to logistics, guest list management, supplier coordination, and event execution
• Develop media communications such as press releases, media kits, and PR assets (e.g., product shoots, look books).
• Support PR activities across retail partners.

Talent and Partnerships 

• Identify and procure local and global talent – including negotiations, briefing, product coordination, content approvals, reporting and ongoing research for an ever-evolving network of the most premium and on-brand talent.
• Ensure delivery of collaborator content against brief, timelines and brand standards, including management of any re-shoots.
• Leverage strong relationships and negotiation skills to procure talent and high-quality content at the best possible rates.  

Reporting, Budgeting and Evaluation

• Compile weekly and monthly reports on media coverage (print and digital) providing insights and recommendations to the team.
• Compile insights from influencer reports.
• Track and manage the PR and events budget, ensuring all costs are within budget and processed on time.

Workplace Health and Safety (WHS)

• Implement and adhere to WHS policies and procedures, guidelines and safe work practices within your area of responsibility.
• Complete WHS/EEO induction and any prescribed WHS training.
• Maintain a safe working environment for team members, contractors and visitors, and ensure that others are not put at risk.

Key Capabilities

• Relevant tertiary qualifications in Fashion, PR or Marketing and/or relevant industry preferred
• Experience in a retail or fashion related PR/Events based, customer service role
• Exceptional communication and interpersonal skills
• Well-developed time management, organisational, and analytical skills
• Strong stakeholder management and relationship building skills, internal and external

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

Witchery

Witchery is an aspirational Australian women’s fashion brand that unites a love of design with a contemporary view on sophisticated style. We’re a source of inspiration as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. Ahead of the fashion curve, we design a curated wardrobe for all occasions. We are the Style Authority. We are Witchery.