Careers at Country Road Group

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The VM Operations Manager is responsible for overseeing the translation of brand visual merchandising guidebooks into impactful store-specific floor plans that respect regional nuances and individual layouts. This role will coach and develop VM Area Managers and store teams on all aspects of VM, ensuring they confidently balance creative expression with brand standards and data-driven decisions with store operational requirements and customer needs.

Key Accountabilities

• Partner with VM Creative team to receive and provide feedback on the “guidebooks” for new drops and any other instructions for store team execution, keeping an understanding of the products, collection brief and brand strategy
• Ensure VM guidelines are customised effectively while maintaining creative guardrails and brand standards
• Oversee VM Area Managers in providing detailed guidance on store layouts, ensuring consistency across all regions
• Identify the right metrics and KPI’s to assess VM success (e.g. financial, operational and customer KPI’s), driving toward the best possible outcomes through VM Field team
• Foster a culture of ownership and accountability by empowering store teams to confidently execute and uphold VM standards
• Contribute to brand’s VM strategy definition, bringing the store operational lends to identify ways to simplify and optimise the VM process and to ensure the brand activation calendar can be executed flawlessly by store teams
• Demonstrate relentless focus and commitment to delivering our strategic blueprint together, always acting in the best interest of the group.
  
  

Key Capabilities

• 5-7 years of experience in Visual Merchandising, with a focus on multi-store management or regional VM operations
• Proven experience in coaching and developing teams, particularly in visual merchandising roles
• Strong project management skills, with a history of delivering VM initiatives within set timelines and budgets
• Strong commercial acumen, with a deep understanding of profitability levers and how VM impacts sales
• In-depth knowledge of customer journeys and behaviour and how VM influences these
• Ability to use VM software tools and digital floor planning systems to create and customise store layouts
• A strong ability to balance the ‘art vs science’ of VM, combining visual creativity with data-driven decisions and operational requirements
• Effective in delivering clear, constructive feedback and strategic guidance to teams and stakeholders.
  
  

Why work for CRG? 

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer: 

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly. 
  
  

About Witchery

Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. 

We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them.

With a heritage of outstanding quality and design, we mix directional must-haves with beautiful basics, then add the finishing touches by way of fashion-forward accessories.

We are the Style Authority. We are Witchery.