Social Specialist - Country Road
Apply now Job no: 1000310 Work type: Full-Time Location: Melbourne - CBD & Inner Categories: Marketing
Purpose
Be responsible for leading the organic social media strategy for Country Road's social channels, which includes Instagram, Facebook, Tik Tok, Pinterest, YouTube, LinkedIn, and Twitter. This is a key role at Country Road and will be an important champion for an innovative, digital-first approach to marketing. The role focuses on content strategy, managing scheduling, implementing test-and-learn strategies to drive engagement, brand presence, and community growth. In addition, the position supports the digital customer service strategy across all social platforms.
Key Accountabilities
Social media and strategy and planning
Provide ongoing strategic recommendations for social media, including defining the role of each channel based on brand pillars, execution plans, analysing key metrics, and evolving strategy as needed
Managing content, including creating engaging content calendars, ideation, capturing platform-specific content on shoots, and repurposing existing customer content when necessary.
Drive the development and execution of content strategy across Instagram, TikTok, Facebook, Pinterest, YouTube, and other relevant social platforms.
Conduct weekly and quarterly reporting, analyse channel performance, and optimise strategies to drive engagement, community growth, or revenue as required
Create and manage dashboards for tracking social media KPIs and progress towards goals.
Key Capabilities
Relevant tertiary qualification in marketing / digital, or equivalent experience
Minimum three-to-five years of professional experience managing and executing commercial social media channels.
Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to evolving social trends.
Outstanding written and verbal communication skills, capable of crafting compelling copy and conveying complex ideas clearly.
Basic video editing skills preferred but not essential.
Why work for CRG?
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
Country Road
As Australia’s favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last.
Advertised: 25 Nov 2025 Applications close: 12 Dec 2025
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.
Back to search results Apply now Refer a friend